Instagram for student learning and library promotions: a quantitative study using the 5E Instructional Model

Purpose Libraries worldwide, including Hong Kong, increasingly use social media tools to introduce and promote their services resources users. Instagram, in particular, is used target younger This study investigates the effectiveness of Instagram promoting library university students' perceptions value as a learning support tool. Design/methodology/approach A major academic Kong was chosen for this study. Library users' habits, perceptions, preferences, views on Instagram's tool were compared two age groups. The data collected using survey based 5E Instructional Model. Findings Despite significantly higher frequency by students, results showed that probably an ineffective promotion platform either group because low user engagement, relatively neutral perception tool, notably acceptance promotional Originality/value Studies student perspectives various have increased; however, few explored especially or Asia. provides researchers librarians with practical insights into current preferences view its also suggestions improving situation.